Stick to the basics
You might want to lighten up your FAQ pages with fun colors, themes, or humor. These can be effective based on your organization and its branding, but customers aren't on your FAQ pages to be entertained. It's typically best to stick to a basic format and simple design that can be quickly accessed and easily read.
These tips can offer you structure when crafting your own FAQ page. For more guidance in your design process, check out the following companies who created successful FAQ pages.